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The Business Model

How to collaborate to create and capture economic value:

The business model view of your enterprise emphasizes the creation and capture of economic value. Your business model describes how activities, assets and relationships interact within the value chain your enterprise serves.

Your business model exists and operates even if it is not visually represented, accurately measured or clearly understood. Just making your business model more explicit can usually leverage more value from people, assets and ideas.

Operational effectiveness and product innovation are not always enough to succeed in the competitive marketplace. Some businesses need to define a new business model that alters the dynamic of their value chain, defines new business roles and requires new relationships.

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